On Creativity


Creativity Is Contagious, Pass It On. ~Albert Einstein

Many think of Creativity as a rote personality type. Based on the idea that Creativity is innate, you’ve either got it or you don’t. Contrary to popular belief, we’ve all got it, but our personalities play a role in the kind of creative we are, and how we best tap into it. There are four different types of Creativity with corresponding different brain activities. Think of it like a matrix: Creativity can be either emotionally or cognitively based, and it can also be spontaneous or deliberate.

“Our creative process is how we see the world and how we make decisions,” says David B. Goldstein, artist, researcher, management consultant and the co-author of Creative You: Using Your Personality Type to Thrive -Creativity through the lens of psychological type. While we might typify Creativity, Goldstein says this is limiting. “There’s more than one way to be creative and everyone is creative and can be creative in their own way. ” In his book, Goldstein reveals 16 different paths for people to understand and enhance their creative gifts, all of which depend on their psychological preferences. The author connects the personalities dictated by the Myers-Briggs Type Indicator, an introspective self-report assessment developed on the basis that we all have particular preferences in the way we translate our life experiences and values. An insightful and practical guide to unleash your innate creative genius and succeed in everything you do. Applicable to everyone everywhere, in business and in life. #expressyourself