Humane Economy

In his new book Humane Society of the United States President and CEO Wayne Pacelle writes how the world can be better for animals, and humans too. A work Jane Goodall calls “essential reading for anyone interested in animal welfare,” in which Pacelle tells the story from the forefront of the animal protection movement. “The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals” illustrates how entrepreneurs, engineers, scientists and Fortune 500 CEOs are using their own creativity to overcome cruelty. A fascinating read and critically important conversation to join about advancing a more humane economy.

Presently Pacelle is embarked on a national tour to speak about the themes of the book, and in many cities, conducting events in conversation with luminaries in politics, journalism, business, and other key domains in our world. With the goal of drawing these and other thought leaders into a discussion about our society fully embracing animal protection ideals. The next book event is May 2nd, 2016, at 7 pm at one of my all-time favorite indie bookshops, Tattered Cover Book Store in Denver Colorado.


The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals, by Wayne Pacelle, Hardcover, Published April 19, 2016.

From the leader of the nation’s most powerful animal-protection organization comes a frontline account of how conscience and creativity are driving a revolution in American business that is changing forever how we treat animals and create wealth. Wayne Pacelle of the Humane Society of the United States reveals how entrepreneurs, Fortune 500 CEOs, world-class scientists, philanthropists, and a new class of political leaders are driving the burgeoning, unstoppable growth of the “humane economy.”

Every business grounded on animal exploitation, Pacelle argues, is ripe for disruption. Indeed each one of us is, and will be, touched by this far-reaching transformation in food and agriculture; in the pharmaceutical, chemical, and cosmetics industries; in film, television, and live entertainment; in tourism and wildlife management; in the pet trade for dogs and cats and exotic wildlife; and in fur and leather fashions. Collectively it promises to relieve or end the suffering of billions of creatures, while allowing businesses aligned with the best instincts and values of their customers to flourish.

The Humane Economy is a clarion call to business leaders and to the world’s growing animal protection movement; it is equally a warning to the static thinking of animal-use industries and their apologists: “Here, in this humane economy,” Pacelle argues, “human ingenuity meets human virtue, and we discover at last that we can have it both ways -a better world for us and for animals, too.”



The Human Society of the United States (HSUS) is America’s largest animal-protection organization. The society and its affiliates provide hands-on care and services to more than 150,000 animals each year, working also to professionalize the broader animal-care field through education and training. HSUS is also the leading animal advocacy organization, seeking a humane world for people and animals alike. It drives transformational change in the U.S. and around the world by combating large-scale cruelties such as puppy mills, animal fighting, factory farming, seal slaughter, horse cruelty, captive hunts, and the wildlife trade.